New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
Saving energy, rather than water or time, is the most important factor to 84 percent of consumers when it comes to major appliance efficiency.
According to a survey of more than 2,000 adults conducted last December by Whirlpool, nearly three-quarters of consumers actively look for the government-regulated Energy Star label when shopping for appliances.
The survey also showed that married or previously married consumers seem to understand the benefits of using eco-efficient products more than their single counterparts. Some 77 percent of married respondents said they look for the Energy Star label when purchasing appliances, compared with only 59 percent of unmarried consumers.
In another finding, 71 percent of males aged 35 to 44 were attuned to high-efficiency laundry products vs. 54 percent of their female counterparts.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.