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BSH Home Appliances Corp. has completed a $200 million, 400,000-square-foot expansion of its production facilities here, where the German supplier manufactures dishwashers and cooking products for the United States market.
The expansion, which includes the addition of two new factories, will be dedicated to BSH's first line of freestanding ranges and a recently introduced platform of washers and dryers. The expansion is also expected to add 1,000 jobs in a state where an imploding textiles industry has left thousands of workers unemployed.
Dr. Kurt-Ludwig Gutberlet, president of BSH's Munich-based parent, noted that the $200 million investment was the company's largest ever outside Germany, but money well spent. "Nowhere else in the world does a single contiguous market of such large proportions offer so much potential for growth," he said.
BSH makes cooking, laundry and refrigeration products under the Bosch, Gaggenau, Siemens and Thermador brands.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.