Big Majap Makers Pass On K/BIS
By Alan Wolf On Apr 5 2010 - 3:07am
CHICAGO — The upcoming Kitchen/
Bath Industry Show (K/BIS) will
be more notable for the appliance vendors
that aren’t exhibiting than for
those in attendance.
Absent from the event, which had
long been the majap equivalent of International
CES, will be most of the
industry’s largest manufacturers, including
Haier, LG, Samsung, Sub-Zero/Wolf
Whirlpool, as it did last year, will
be represented solely by its Jenn-Air
For LG, the no-show marks the company’s
first absence from K/BIS since
launching its majap line in the U.S.
Also sitting out the show is Sears,
which last year staged a trade-showwithin-
a-trade-show by presenting separate
BSH, Electrolux, Kenmore and
Samsung vignettes within its booth.
Many companies, including Sears
and LG, plan to hold off-site events
in lieu of exhibiting to help contain
The biggest exception is GE, which
will be on hand at Chicago’s McCormick
Place to tout its hybrid water
heater and other “smart” appliances.
Other majap exhibitors will include
Danby, Fisher & Paykel/DCS, Kobe,
Kuppersbusch, Liebherr and Turbochef.
The show runs April 14-18.
Despite waning exhibitor support,
which ref lects the continuing housing
malaise, the show’s producer, Nielsen
Expositions, is anticipating nearly
35,000 attendees, representing a 40-
percent increase over last year’s event
“Our research shows that 67 percent
of the attendees who are registered
for K/BIS 2010 did not participate
last year,” said Nielsen’s kitchen
and bath group VP Brian Pagel. “This
has surpassed our expectations and
has generated a lot of early buzz and
excitement surrounding the show in
Chicago this year.”