By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The first fruits of Best Buy's pact with BSH Home Appliances have begun rolling out to stores.
The premium program, which marks BSH's entry into the mass market channel and the United States debut of its Siemens line of majaps, is part of Best Buy's strategy to differentiate itself with stylish, advanced technology white goods from such alternative brands as LG and Samsung.
The first wave of Siemens appliances includes dishwashers, ultraSense laundry products and xTronic convection ranges. The grouping features such high-tech bells and whistles as 15 tailored wash cycles, surround convection heating that directs air at precisely determined angles, and dishwasher adaptation to soil levels and type.
Both companies will herald the launch this fall with TV spots, in-flight programming, in-store displays, direct-to-consumer promotions and event marketing.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.