By Lisa Johnston
New products on display at the American International Toy Fair, held in N
LAS VEGAS -During CES, Vivitar Corp. introduced several digital cameras, in addition to announcing its entry into Vivitar-branded CE accessories.
The E-Cam 4, a compact digital camera with the ability to create video clips, is expected to retail for $99.99. It will be bundled with PhotoStudio 2.0 image-editing software and a TWAIN driver and will ship in the first quarter.
The E-Cam 4 features a focus-free lens and automatic exposure and can store 20 high-resolution images or 80 low-res images on its 2MB internal flash memory. It capture video clips at 10 frames per second when used with supplied cable.
Vivitar also demonstrated the E-Cam 5, a compact digicam targeted toward e-mailing images. The camera will begin shipping later in the year. Pricing was not available.
The ViviCam 3655 is a 2.3-megapixel digicam with a 1.8-inch LCD and 2x digital zoom. It takes Compact Flash removable media and four AA batteries. It begins shipping in the first quarter; pricing was not available at press time.
Also previewed at Vivitar's CES booth was the Digi-35mm, a hybrid digital and 35mm film camera that will begin shipping in the spring with a suggested retail of $99.95.
The camera captures images on both the 35mm film and a CMOS sensor so users get a chance to preview their film pictures on their computer. The Digi-35mm stores image files on 2MB worth of internal memory and connects to a computer via a USB port.
As reported in TWICE, Jan. 6, p. 32, Vivitar announced that it will move into the CE accessories space, through partnerships with Lenmar Enterprises and STK International.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.