By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Protexis is spotlighting its RED (Retail Electronic Distribution) digital software catalog of digital content for retailers, which now includes more than 500 software titles available for digital download. The catalog currently includes titles from more than 335 software publishers, including ACD Systems, Activision, Alpha Software, Avanquest, Broderbund, Computer Associates (CA), DivX Networks, Enterbrain, H&R Block, Iolo, Nero, OfficeWork Software, ParetoLogic, PCTools, Riverdeep and others.
The selection ranges from gaming to antivirus to tax software titles, all of which are available for sale and immediate digital fulfillment at Tigerdirect.com, Microsoft's Windowsmarketplace.com, and PCClub's Clubit.com, with additional retailers soon to be added. With RED, content publishers can upload and manage all their titles and merchandising data and choose from a growing network of online retailers to immediately market their titles. Online retailers can instantly enter the digital distribution arena while maintaining their customer relationships through a seamless, integrated, single shopping experience, according to Protexis.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.