Targus Rolls Out New Brand ID, Accessories

By John Laposky On Sep 21 2009 - 6:00am

Targus last week unleashed a fall barrage of new products to the market — around 30 SKUs of cases, bags, sleeves and PC accessories — sporting a new brand ID logo and redesigned packaging.

The new brand ID “represents the company’s evolution from its origins as a purely corporate-focused brand,” according to Targus.

“The company’s consumer-focused design approach has been incorporated into our new logo, brand ID, packaging, Web site and, most importantly, our new line of laptop cases and accessories,” said Mike Hoopis, president/CEO of Targus. “With laptops and netbooks becoming the primary interface for how people around the world interact, Targus sought to embrace this evolution by designing an entire line of accessories and cases that support consumers as they navigate through the blurred lines of learning, working, sharing and playing.”

Bob Shortt, sales and marketing senior VP, added: “Based on an intuitive, minimalistic design, the new packaging serves a dual purpose: Its small form factor supports the company’s effort to be more eco-conscious while still allowing shoppers to actively engage with the product.”

Five new collections of bags were introduced, including the Hughes collection, designed for the “sophisticated urbanite;” the Commuter collection, a traditional-looking black leather line; and the A7 line of water-resistant neoprene products.

Targus also announced a new family of laptop accessories, including five mice, three presenters, two USB hubs, two keypads and two laptop-cooling devices.

Complete product details are available at www.TWICE.com.