By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Speck unveiled its latest iPhone 3G case earlier this month, the Fitted.
Offered in an assortment of original fabrics, patterns and colors, the Fitted case series brings an authentic, custom apparel look to the iPhone 3G, said Speck in a release. Its form-fitting, two-piece snap-together design is meant to creates a personalized and tailored appearance that, combined with its interior soft-touch polycarbonate hard-shell lining, offers protection.
“Fitted was designed with one question in mind: How can we make the case as appealing as the phone?” said Bryan Hynecek, lead designer at Speck, in the release. “In the design of Fitted, our team asked how we could really make a fashion statement with a case and make it as elegant as any other personal style choice. Why wouldn't people shop for cases like they would for a watch, shoes or some other fashion accessory? With Fitted, we're giving iPhone users that opportunity.”
It will initially be released in tan houndstooth check, black-and-white plaid and black herringbone with pinstripes, each at $29.95. Additional styles and patterns will be announced seasonally, said Speck.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.