Rayovac Cosponsors Bob, Barney Shows

By Staff On Jun 23 2003 - 6:00am

Battery maker Rayovac has teamed with family entertainment company HIT Entertainment to cosponsor live stage show tours of "Barney's Colorful World" and "Bob the Builder Live."

Both tours will begin performances in 2003 and are scheduled to run through 2004, with planned visits to more than 90 cities in the United States and Canada.

Rayovac's show tour promotional efforts will focus on moms with kids, the primary purchasers of batteries.