By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Battery maker Rayovac has teamed with family entertainment company HIT Entertainment to cosponsor live stage show tours of "Barney's Colorful World" and "Bob the Builder Live."
Both tours will begin performances in 2003 and are scheduled to run through 2004, with planned visits to more than 90 cities in the United States and Canada.
Rayovac's show tour promotional efforts will focus on moms with kids, the primary purchasers of batteries.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.