By Lisa Johnston
New products on display at the American International Toy Fair, held in N
PNY Technologies said it will introduce flash-memory product packaging that is more environmentally friendly.
The company's full line of flash-memory cards and USB flash drives will be launched in the newly redesigned packaging, said PNY, which uses 70 percent less plastic and more environmentally sustainable materials than its previous packaging.
“This has been a request from several of our retailers,” Margaret Salleroli, PNY's senior marketing communications manager, told TWICE.
The new packaging will also include a promotion that represents PNY's National Geographic Mission Partner status. The campaign is meant to educate consumers through downloadable National Geographic content. Consumers who purchase these specially marked packages will gain access to a PNY Web site with an extensive collection of images, maps, videos, music, ringtones and more from National Geographic, said PNY.
“The National Geographic Society's mission is to inspire people to care about the planet,” said Dean Delserro, flash senior marketing manager for PNY. “As a Mission Partner, PNY is thrilled to launch the new enviro-packaging in conjunction with this exciting National Geographic campaign. By transitioning our flash-product packaging, we are reducing our carbon footprint by tons of plastic a year. Being a global company, PNY needs to consider the ecological impact we produce and we are aimed at promoting eco-conservative solutions for our consumers.”
The new packaging is scheduled to launch in May at Wal-Mart, with Best Buy and Staples following in June, Salleroli said.
“Our goal is to have our other major retailers in the U.S. by 2010,” she added, with international retailers done by Q3.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.