By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Plantronics is introducing .Audio 85, a folding multipurpose stereo headset that provides “high quality” listening for Apple iPod and Apple computers. The headset also offers “excellent” voice transmit for Apple's iChat and GarageBand, as well as online gaming, speech recognition and voice over IP communication applications.
The .Audio 85 is designed for a broad spectrum of Apple users, from gamers to professionals, and is ideal for VolP applications to send and receive audio or video anywhere in the world.
The headset features advanced digital signal processing for superior noise canceling in the microphone, while the unit's microphone boom ensures correct placement for speech applications. The inline volume and mute control enables effortless control, said the company.
The headset offers an adjustable headband and soft, swivel-mounted ear cushions, so users can work or play in comfort. The unit, which comes with a leatherette carrying pouch for storage and travel, at a $79.99 suggested retail.
Plantronics also is introducing a suite of audio headsets, with stereo sound and fresh new designs, that will debut in the United States as the company's latest contribution to the gaming, music listening and voice applications business.
The .Audio 100, .Audio 110 and .Audio 150 headsets are designed specifically for use with PCs — combining high-quality sound, long-wearing comfort and ease of functionality.
The .Audio 100 and .Audio 110 headsets feature Plantronics' QuickAdjust noise- canceling microphone with bendable, telescoping boom for “perfect” positioning and enhanced speech recognition. The .Audio 150 uses the company's Flex Grip ear bud design for comfort and stability. All three headsets also offer inline volume and mute for full control, while listening and speaking. The trio will be available this summer, according to the company.
The .Audio 100 has a closed-ear design that helps eliminate ambient noise and ensures users can enjoy dynamic stereo sound for a “full-throttle” gaming experience. It also is ideal for music enjoyment and Internet chat. Suggested retail is $44.95.
The .Audio 110 features an open-ear design with a lightweight, adjustable headband. The open-ear encourages interaction by enabling gamers to hold conversations with others near by. Suggested retail is $54.95.
The .Audio 150 is designed for the on-the-go user whose laptop functions as a phone, entertainment center and stereo. It delivers full-range stereo as well as secure, comfortable wear and one-handed placement in the ear. Suggested retail is $34.95.
Plantronics has unveiled a new brand identity and national advertising campaign. The company's new corporate logo and tag line, “sound innovation,” tie to the 36th anniversary of the U.S. moon landing in 1969. During transmission from the moon, Neil Armstrong was using a Plantronics headset when he said, “That's one small step for man, one giant leap for mankind.”
The company also launched the “Plantronics to Space and Beyond” promotion that offers consumers a chance to win a seat onboard one of the first commercial flights in space. The ad campaign includes national TV spots and material for print and Internet outlets, beginning with TV cable ads in late summer.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.