By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Headset maker Plantronics is the exclusive headset partner for MGM Pictures' new James Bond film, "Die Another Day." The promotion will offer one free adult ticket to see the movie, along with the purchase of specially marked model Plantronics M130 headset.
Plantronics said this is the largest consumer promotion it has ever run, with product available in the United States at 25,000 retail outlets and wireless carrier stores, as well as on the company's Web site. Stores participating in the promotion will announce the event with point-of-sale materials and in-store displays.
To participate in the promotion, consumers must purchase the M130 headset for their cellular or cordless phone. They then mail an offer form from the package, along with proof of purchase, prior to Feb. 28, 2003. Consumers will receive one free adult ticket to "Die Another Day" or any other MGM/UA movie. Tickets can be redeemed at theaters through Feb. 28.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.