By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Plantronics has launched a road trip across the United States to educate and train the company's channel partners and end-users on the benefits of wireless headset products. At the heart of the effort is the Sound Coach, a 44-foot long mobile marketing vehicle.
As part of Plantronics' Connect partner program, the Sound Coach will travel across the United States and make stops at major industry events, channel partner sales offices and stores of select retail and carrier partners. Visitors of the Sound Coach can take part in "Sound Innovation Experience" tours, comprised of several interactive modules that illustrate how Plantronics headsets can enhance communication and entertainment experiences, according to the company.
The tour includes self-guided iPod audio tours that highlight the company's history, headset technology fundamentals and emerging trends driving headset usage for both businesses and consumers.
Product demonstrations feature Plantronics' newest corded and wireless solutions for use with office, home and mobile phones, VoIP and PC and console gaming.
For retail salespeople, there is an immersive presentation focused on current headset market opportunities with tips on identifying the ideal Plantronics headset and a brief Q&A session with a Plantronics specialist to receive a certificate of completion confirming their education on Plantronics' products.
"The Sound Coach is a unique educational resource designed to provide a myriad of benefits to our channel partners," said Kelly Myers-Santos, business solutions channel marketing director at Plantronics. "When partners leave, they'll have a much better understanding of how our solutions fit within all aspects of their customers' lives, and be better equipped to capitalize on the rapidly growing wireless communications market."
Launched in 2005, Plantronics Connect is a comprehensive program designed to energize channel partners' business with training, certifications, sales, marketing and technical supports, said Plantronics. More than 3,000 partners are members of the Connect program.
Thes Sound Coach's first stop was at the VoiceCon Spring trade show last week in Orlando, Fla. It will visit numerous cities in Florida before driving across the United States. More information is available by e-mailing email@example.com.
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