By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Panasonic officially launched its Oxyride Extreme Power batteries into the U.S. retail marketplace this summer, offering consumers what the company calls a first-of-its kind technology specifically designed for the digital era.
The Oxyride cells are a “powerful, durable and disposable energy source that last up to twice as long as traditional alkaline batteries at a similar price,” said Panasonic. The batteries average 1.5 times more power than Panasonic's alkaline cells, allowing more playing time in such high-drain digital and electronic devices as MP3 players and CD players, said the company.
The batteries first will be available at Walgreen's drug outlets around the United States, dressed in consumer-friendly packaging that will be used throughout the Panasonic battery line. Suggested retail for Oxyride Extreme Power is $3.99 for both a four-pack of AA cells, model ZR-6XA/4B, and a four-pack of AAA cells, model ZR-03XA/4B. A two-pack suggested retail is $2.49.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.