By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New and improved Oxyride Extreme Power batteries are available from Panasonic. The cells, based on nickel oxyhydroxide (NiOOH) chemistry, are said to represent the first major innovation in primary battery technology since the alkaline battery in 1965.
The new and improved NiOOH batteries, available this spring, have been proven in independent lab testing to last longer and the deliver the best value-per-picture in digital still cameras when compared with alkaline cell from such companies as Panasonic, Duracell and Energizer, said Panasonic.
Oxyride batteries were first introduced by Panasonic to consumers in July of last year. The new and improved Oxyride Extreme Power batteries are the product of enhancements to the battery materials and manufacturing process used to create the original Oxyride cells, said Panasonic. Tests, according to Panasonic, prove that both the current and new and improved Oxyride batteries outperform alkaline batteries by as many as 3.2 times.
As for best value-per-picture, Panasonic said Duracell Coppertop batteries were proven to be 81 percent more expensive than new and improved Oxyride types, and that Duracell Ultra was 61 percent more; Energizer e2 Titanium, 150 percent more; Energizer Max, 118 percent more; existing Oxyride batteries, 22 percent more; and Panasonic Digital alkaline, 62 percent more.
Retail prices per pack range from $3.99 for the new Oxyride to $6.62 for the Energizer e2 Titanium. Other prices per pack used in the test were current Oxyride, $3.99; Ultra, $3.57; Panasonic Digital alkaline, $2.84; Coppertop, $2.74; and Max, $2.74.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.