NABC Charges Into World Of Digital Cameras

By Staff On Sep 29 2003 - 6:00am




North American Battery Co. (NABC) is focusing on continued expansion of its battery offering under the UltraLast and Polaroid brands.

Under the UltraLast brand, NABC is offering new 2300mAh AA nickel-metal hydride (NIMH) batteries to power the ever increasing needs of digital cameras and other electronic devices. Batteries are available in a 4-pack for a suggested $9.99 retail and a 2-pack at $5.99. A 90-minute quick charger, with four batteries, is $29.99 suggested retail.

NABC also is serving the opening-price-point alkaline market with its new line of UltraLast High Performance Alkaline Batteries. These are available in all popular sizes and have a suggested retail range of $1.99 to $2.99. A variety of counter and floor displays are available to all new customers.

NABC now offers over 40 dedicated rechargeable Polaroid digital camera batteries, ranging from a suggested $29.99 to $99.99, and has launched a universal digital camera battery charger that powers over 90 percent of the batteries with only two plates for a suggested $49.99 retail.

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