Mophie Teams With NeoTreks For GPS Juice Pack

By Lisa Johnston On Nov 7 2011 - 6:01am




SANTA ANA, CALIF. — Mophie expanded its line of charging iPhone cases by teaming up with mobile GPS developer NeoTreks for the Juice Pack Outdoor edition.

The Juice Pack Outdoor bundles a 2,000 mAh battery- boosting iPhone 4 and 4S case with a GPS app that provides more than 650,000 map images. It comes in an orange and gray combination.

“The Juice Pack Outdoor edition eliminates the need for iPhone users to carry multiple devices to stay connected while also accessing super sophisticated GPS, mapping and tracking resources,” Ross Howe, marketing VP, Mophie, said. “We are very excited to enter the app market and deliver a product that combines our best battery charging capabilities with a valuable and intuitive application that will keep iPhone users connected and powered up during any adventure.”

The Mophie Outdoor app is said to include access to more than 5 million square miles of outdoor recreation maps for complete coverage of the continental United States and Hawaii.

The bundle retails for $119, which compares with “dedicated outdoor GPS units that can cost more than $500,” Michael Bullock, NeoTreks president, said. A one-year subscription is included with the purchase. After the first year, a one-year sub costs $29.95. Consumers can also just purchase the Mophie app for $29.95.

The bundle also includes a one-year subscription to Mophie’s Outdoor edition website for desktop viewing and planning for camping, hiking, biking or outdoor adventures. After the first year, the service costs $19.99 a year.

GPS tracking is done using AccuTerra or Google Maps, Mophie said. Downloaded maps can be accessed without 3G, which is meant to further preserve the iPhone’s battery life.

Users can save unlimited tracks, place marks and geo-referenced photos; share adventures via email and Facebook; and import and export adventures via Bluetooth.

The Juice Pack reportedly extends the iPhone’s use for an extra six hours of GPS usage, eight hours of 3G talk time, 16 hours of 2G talk time, seven hours of 3G Internet, 11 hours of Wi-Fi Internet, 44 hours of audio playback and 11 hours of video playback. The battery case has a toggle switch so it can only be used when needed, and a four-light LED indicator that displays how much power is left.

It’s currently available.

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