Monster Going Into Storage With New Monster Digital Brand

By Lisa Johnston On Nov 7 2011 - 6:01am

BRISBANE, CALIF. — Monster announced it will be entering the storage category under a new brand, Monster Digital.

The cable and headphones manufacturer said it signed a long-term licensing agreement with SDJ Technologies. Few details were given, but Monster said it would debut its first products at the Consumer Electronics Association (CEA) CES Unveiled event in New York tomorrow.

SDJ Technologies is a manufacturer of flash-memory storage devices.

Head monster Noel Lee said in a statement that Monster would support SDJ with distribution, training, marketing and customer service.