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Monster Cable stressed the need for speed at its International CES press conference, upping the ante on its line of speed-rated HDMI cables.
Head monster Noel Lee praised the industry's ongoing innovations, particularly 3D TV. “We love 3D!” he shouted. “And why do we love 3D? Bandwidth!”
With that he unveiled what he called “the world's fastest HDMI cable,” the new M2000 Hyper-Speed cable, with a data-transfer rate of 21Gbps, as verified by Simplay's HD testing lab.
Lee stressed that the new standard Monster speed-rated cables for HDMI are “future-ready” and will not need to be replaced when new HD components are added to a consumer's system, underscoring Monster's Cable for Life and HDMI 1.4 Upgrade programs.
Cable for Life ensures that if the components customers purchase in the future ever surpass the bandwidth capabilities of their Monster cable, Monster will upgrade that cable.
The 1.4 Upgrade program provides an upgraded cable if a customer ever needs the additional functionality of HDMI 1.4, such as an Ethernet channel or digital audio return channel.
Lee also announced an overhaul of the company's existing speed-rated HDMI cables to a new slimmer form factor, dubbed Monster Ultra Thin. The company added more DisplayPort cables options as well as portable HDMI cables as short as 6 inches.
Lee also touted Monster's power portfolio, highlighted by the new PowerNet 1G powerline networking device. PowerNet turns a home's electrical wiring system into a high-speed Ethernet network.
The product, which Lee claimed is about three times faster than any other powerline networking product on the market, achieves its speed using the Atheros AMPAR7400 chipset.
Among other categories, Monster introduced iPhone/iPod charging products, power-conditioning SKUs and a trio of universal remote controls. All new products are on display in booth 13306 in the South Hall.
Monster made separate announcements during the show, first introducing Project (Red) versions of its Beats Solo and Heartbeats headphones. Dr. Dre, Lady Gaga and Interscope's Jimmy Iovine joined Lee at Monster's booth to show off the red editions.
Project (Red) raises funds for the Global Fund to help eliminate AIDS in Africa.
The company also announced the latest addition to its musician-branded lines of headphones with the Diddy Beats.
The in-ear Diddy Beats were created in conjunction with Sean “Diddy” Combs and will retail for a suggested $179.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.