By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Mobile Edge has introduced The Tote Collection of "tote style" computer cases, designed to attract what the company calls an untapped market for portable storage — women — especially those browsing the Internet.
The product lineup is designed not to look like traditional computer cases, but it still incorporates innovation and functionality pointed toward the unique desires of women. The high-end cases are constructed of fashionable materials — micro-fiber, full-grain leather, suede and patent leather faux crocodile fabric.
By combining fashion and cutting edge technology, notebooks are both shown off and protected, with such features as a SafetyCell Computer Protection sleeve. Within the Collection, Ultra Totes feature a removable computer section that offers dual functionality, with the product doubling as a normal handbag when not carrying a computer.
Suggested retails for the Tote Collection range from $59.99 to $299.99.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.