By Lisa Johnston
New products on display at the American International Toy Fair, held in N
A new line of mobile communications accessories, called Iqua and created by award-winning Finnish designers, made its debut at International CES, held here earlier this month. It was said to be a “unique fusion of technology, function and style — taking Bluetooth to a new level.”
Products unveiled from the new company included the Iqua Snake, a hook device made of sleek black leather and brushed aluminum. With this, users can attach devices to the headrest of a car seat and adjust these for height with the product’s flexible neck mechanism. Suggested retail is $299, while the Snake 2 is $149.
The Iqua Smart Badge is a compact, stylish device that combines identification card holder and wireless call management. Suggested retail is $120.
The Iqua UFO is a portable Bluetooth hands-free conference device with a tabletop design that provides a convenient solution for wireless communication and managing calls when users have group and one-to-one conversations. Suggested retail is about $150.
The Iqua Bluetooth wireless headset has been created for active people who appreciate style in addition to practicality, mobility and ease-of-use with the option of personalization with changeable colored faceplates. Colors include blue, red or a black-and-white design to match a mobile phone style preference. Suggested retail for the Iqua BHS-301 headset is $49.
“Our aim is to satisfy the need for flair and fun in wireless accessories,” says Iqua’s Juha Reima, CEO of the Espoo, Finland-based company. “Consumers and business users want style in addition to functionality.” All products are expected in retail stores by the end of the first quarter.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.