Mizco Brings Marc Ecko Line To Market
By John Laposky On Nov 8 2010 - 5:01am
NEW YORK —
Mizco International has inked an exclusive
licensing agreement with Mark Ecko Enterprises for
a line of mobile accessories products.
The first wave of products under the Ecko brand will
include headphones and earbuds, iPhone and iPad cases,
as well as power products for handheld devices and
cameras, all incorporating custom design accents created
The first SKUs began limited shipping last week to
dealers, according to Maurice Mizrahi, president of
Mizco’s Digipower division, with a formal product launch
planned at International CES.
Ecko is best known for his *Ecko Unltd and Rhino
clothing brands, and in recent years has expanded his
fashion empire to footwear, watches and even video
games and magazine publishing. He is also currently
developing a home and lifestyle product line.
His roots are as a graffiti artist and painter, and the
designs are based on some of his paintings, which line
the walls of his spacious Manhattan office space. There
Ecko told TWICE that Mizco appealed to him for his entree
into the consumer electronics space based on their
“reputation and experience in bringing credible products
to market,” and “their willingness to pledge to evolve the
products, to come in and build it with the proper runway
and make sure it’s done the right way. This is not a
one-and-done, we’re in this for the long haul. We want to
expand the brand.”
He said the time was right to try his fashion brand in
CE accessories. “It’s a space that has become democratized.
Apple did an amazing job to kind of bust open
the style equation for accessories around mobile devices.
It’s evolved quickly. It creates a lot of areas for us to
design accessories to electronics.”
Mizrahi added, “We are thrilled to be able to bring
to market the industry’s first line of Ecko inspired and
branded products. The combination of Marc’s global
brand power and Mizco’s retail marketing power promises
to bring this amazing line of products to consumers
in every part of the world. “
The Ecko line will range in retail price points from
$19.99 to $99, the sweet spot for Ecko’s brand demographics,
which skew to the young and urban.
Mizco owns and manages a number of other accessories
brands, including iEssentials, Digipower, Cellular
Innovations and Travelocity, and they are an approved
Current Marc Ecko Enterprise brands include: *Ecko
Unltd., Marc Ecko Cut & Sew, Eckored, Avirex, GUnit, Zoo
York, Complex Magazine, Complex.com and Marc Ecko
Entertainment, a video game and multimedia division.