By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The StreetWires brand from Phoenix-based Mitek is undergoing a complete change of packaging that features a practical design, aesthetic appeal and space-saving qualities, the company said at International CES, held here early in January.
Major changes to StreetWires packaging include a space-saving design for easier merchandising, simple tear-away feature, easier product identification and addition of more useful product information, said Mitek. New package design is expected to maximize retailer profit, while minimizing wall space.
Changes include space-saving design that allows product packages to fit together in a logical way, so more product can be displayed on the floor; an easy tear-away feature added to the back of most product, making it easily accessible without the use of sharp objects, which saves on install time and reduces injury risk; easy product identification, with clear packaging custom-designed to decrease the amount of glare from overhead lights, so the customer can easily view products; and useful product information printed on the back of the majority of products, giving these a unique feature and benefits in an easy-to-understand way.
A new StreetWires-brand line of high-end interconnects debuted at CES. The cable line consists of the ZN9, ZN7 and ZN5 series to create a best, better, good lineup, respectively.
The ZN9 is optimized for the best, most transparent sound quality; the ZN7 is designed for versatility and excellent sound quality, and the ZN5 provides exceptional performance at an economical price, said Mitek.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.