By Lisa Johnston
New products on display at the American International Toy Fair, held in N
In order to simplify pricing of CD-recordable media, digital optical storage products company Memorex has instituted a national consumer price realignment program, mainly through the elimination of consumer rebates.
Beginning in April, Memorex is lowering suggested retails for CD-R media in 50- and 100-pack spindles.
With elimination of rebate programs, Memorex said consumers now can easily evaluate the purchase of the company's CD recordable media, based on quality and price. The change is expected to further demonstrate to consumers the value of the Memorex brand.
"The CD recordable media market has matured, and it is time for pricing to stabilize," said president/CEO Michael Golacinski. "We are eliminating the product promotions that retailers and consumers tell us are too complex and very confusing. We anticipate that this action will provide retailers with more consistent volume sales."
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.