By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Memorex announced that it has teamed with the Arbor Day Foundation to help replant national forests through sales of the Memorex ReNew consumer electronics line.
Designed to minimize environmental impact "through responsible choices in product design, manufacturing and packaging," the line blends patterns and textures inspired by nature with forms and features familiar to electronics, said Memorex. Each time one of its ReNew electronics products is purchased through Nov. 30, Memorex will make a donation to the Arbor Day Foundation, adding a minimum of 75,000 trees to the country's national forests, which have been damaged by wildfire, disease or insects.
"As a global company, Imation has long demonstrated sound environmental stewardship and a strong commitment to the communities in which we live and work. We are pleased to partner with the Arbor Day Foundation as we launch our new line of environmentally aware electronics. Our design decisions combined with the replanting of trees — each of which may remove more than one ton of carbon dioxide from the atmosphere in its lifetime — help offset the carbon footprint of the products," said Sergio Castillo, director, Imation electronics products division, in a statement.
"In designing the ReNew line, our team was driven to make decisions that were more environmentally aware, including using recycled plastics in the products themselves, and substantially reducing the amount of packaging waste," he added.
Each product in the ReNew line is reportedly manufactured with recycles plastics and packaged in recycled cardboard. Its package inserts include interior product "egg carton" trays made from recycled paper, and the products meet RoHS standards. The line also includes inserts and Web site information about reuse and recycling.
For more information on the Memorex ReNew product line and partnership with the Arbor Day foundation, visit www.memorexelectronics.com/renew.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.