By Lisa Johnston
New products on display at the American International Toy Fair, held in N
SANTA FE SPRINGS, CALIF. -Memorex is launching a new consumer ad campaign that will re-introduce its well-known theme "Is it live or is it Memorex?" to promote CD-Rs and flash memory.
The CD-R portion is targeted toward 16- to 34-year-old males and females who have access to a home PC and the Internet-and have made multiple music CD purchases within the past year.
Early technology adopters using MP3 players, PDAs, game players, digital phones and camcorders will be targeted for flash memory. Memorex is entering this market with its CompactFlash and SmartMedia products.
Memorex, which makes and markets computer media products, computer peripherals and accessories, has allocated about $2 million for fourth-quarter 2000 for the new campaign.
Media placement for CD-Rs includes major consumer magazines, and Memorex flash memory ads will appear in popular consumer PC and photo publications.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.