San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
Memorex announced several additions to its specialty optical media product family during International CES, including new LightScribe printable CD-R, 8x double-layer DVD+R and double-layer mini DVD+R media.
Memorex LightScribe Cool Colors CD media adds five jewel-toned background colors to the line.
With LightScribe discs, users can create photo, music and data CDs with custom-printed labels featuring red, orange, yellow, blue and green backgrounds using a LightScribe-enabled optical drive. The labels can incorporate photos, graphics and text. A user burns the data side of the disc as usual, then flips the disc over and uses the same drive to burn a custom label.
Memorex LightScribe Cool Colors CD-R media will be available in March in packages of 10 for a suggested retail of $9.99 and packages of 20 for a suggested retail of $17.99.
Memorex also souped up its double-layer DVD lineup with the availability of 8x double-layer DVD+R media. The discs allow consumers to archive up to 8.5GB of data files or 240 minutes of video in standard play mode on a single disc.
With 55 a percent market share in double-layer DVD media, according to The NPD Group, Memorex also will continue to offer 2.4x speed media, providing consumers with more compatibility options.
Memorex 8x double-layer DVD+R media is now available in packages of 10 for a suggested retail of $27.99.
Also shown was double-layer mini DVD+R media which delivers up to 55 minutes (2.6GB) of continuous recording time with no need to flip the disc.
The discs are compatible with select direct-to-DVD camcorders from Samsung and Sony, and also work in most DVD burners and players with double layer DVD+R compatibility. A package of three Memorex double-layer mini DVD+R discs with jewel cases will be available in February for a suggested retail of $19.99.