By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Maxell Corporation of America will upgrade its supply-chain logistics through a partnership with Nippon Express U.S.A. for warehousing and distribution operations.
The enhanced logistics and distribution system, with warehousing facilities strategically located at the Port of Los Angeles and in Columbus, Ohio, was announced last month and will be finalized in May.
"Logistics and supply-chain effectiveness have become a mission-critical aspect of the customer satisfaction equation," said Hideaki Numoto, president of Maxell Corporation of America. "Implementing the advanced service will allow Maxell to provide best-in-class response rates and overall service to meet and exceed the expectations and demands of today's sophisticated retail and end-user customers."
During the next several months, Maxell plans to transition the distribution of its products to Nippon Express's world-class logistics systems, technology and network.
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