By Lisa Johnston
New products on display at the American International Toy Fair, held in N
New from Maxell is DVD-R inkjet-printable white media that features print-to-center capability and consumer-friendly packaging. The product is said to offer consumers and end-users 10 percent more usable printing surface on the disc, which, in turn, means a richer, more robust and finished presentation.
“With disc-enabled inkjet printers being priced at retail-friendly levels, we expect printable media to contribute 12 percent to 15 percent of total DVD media sales in 2005,” said Peter Brinkman, VP/marketing. “What's even more impressive is that we expect this figure from a zero base line, so the sales growth is going to be explosive.”
Emphasizing a “superior” printable surface for a product ideal for both personal consumer applications and business needs, Maxell said its DVD-R printable white media has a capacity of 4.7GB, or up to 120 minutes of recording time, and features write speed of up to 8x.
The product's consumer-friendly packaging is expected to spearhead a new retail marketing initiative for the category.
Availability is scheduled for March, and suggested retail pricing has not been set.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.