By Lisa Johnston
New products on display at the American International Toy Fair, held in N
If a user leaves a cellphone, PDA, digital camera, laptop or MP3 player behind in a taxicab, restaurant or airport, there is a lost and found dedicated to the return of any of these devices.
Trackitback, a loss protection and recovery system for consumer electronics portables, uses an ID label and reward system to reunite lost items with owners.
Customers affix Trackitback ID labels to their valuable items and register them through their Web site. Each label has a unique code.
When a registered item is lost, the ID label instructs the finder to contact Trackitback, and a reward is offered for doing so. Trackitback makes all the arrangements for the item's safe return. All finders receive a Trackitback gift pack for their honesty, while customers have the option of offering an additional cash reward.
Suggested retail for the service is a one-time fee of $9.99 for a single label. No additional charges are included to recover lost items, and standard shipping costs are picked up by Trackitback.
Five labels in a Starter Variety Pack are a suggested $19.99 for cellphone, PDA, digital camera, laptop and MP3 player. Ten labels in the Value Variety Pack are $29.99, and 20 labels in the Family Variety Pack are $44.99. More information is provided on www.trackitback.com.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.