By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Lenbrook America announced at CEDIA Expo here a deal to become the exclusive distributor in the United States of QED cables by QED Audio Products, a division of Armour Home Electronics, based in the United Kingdom.
Lenbrook said it would distribute the cables through a newly formed division, QED America, to differentiate the brand and yet retain the same distribution structure of NAD Electronics and PSB Speakers, its other brands in the United States.
QED Audio Products, based in Bishops Stortford, United Kingdom, has been a leading supplier of audio cables for the high-end audio enthusiasts segment for more than 30 years.
"We are pleased to add QED to our business portfolio centered on NAD Electronics and PSB Speakers," said Bob Brown, Lenbrook America president. "Founded in 1973 by Bob Abraham, QED represents the same values and brand position that have contributed to the success of NAD and PSB. All three are world class audio brands, highly driven by passionate people who love music and are proud to be called audiophiles."
According to Brown, QED America will employ a strategy similar to that used to position QED in the United Kingdom, where it is No. 1 cable brand in the country based on market share.
Abraham, QED's founder, also sees strong similarities in the values and market positions of QED, NAD and PSB. "Our entire dedication is to the mission of creating the world's highest quality cables and interconnects at our price and, for that matter, any price," he said.
QED 's portfolio of products includes speaker cables, audio and digital interconnects, subwoofer cables and video interconnects, as well as a professional installation series.
QED's initial cable products for the United States are on display at Lenbrook's booth at CEDIA.
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