By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Fashion, durability and value are keys to the success of a new digital all-purpose case grouping from Laserline.
Called Digital Media Zone, the 2004 Laserline lineup comes in three sub-categories said to be ideal for storing and transporting cameras, MP3 players, Game Boy and compact camcorders, among others.
Color Accent cases are a "smart" solution for storage. The cases — compact and functional in gray or blue — are heat, water, stain and tear resistant. All cases feature an adjustable quick-release shoulder strap and belt loop.
Suggested retail for the small case, CA50Z, is $7.99; the medium case, CA60Z, is $9.99; and the large case, CA70Z, is $11.99.
LWT digital all-purpose cases offer a solution for storing similar hardware relevant to the Color Accent segment. LWT features a durable, translucent poly cover and a stylish zipper closure for extra protection. All cases have a shoulder strap and belt loop.
Available in blue or black, LWT is said to define function, style and portability at the lowest price points in the industry. A small case, LWT50, has a suggested $5.99 retail; the medium case, LWT60, is $6.99; and the large case, LWT70, is $7.99.
Laserline's Classic segment of the Digital Media Zone is a soft-sided digital all-purpose bag and game case grouping that melds fashion and function. Made of 600-denier fabric, these products are durable and water and stain resistant. These are sold in solid black or black with gray accents and hold similar hardware as the two sister segments.
A small case, CL1905, has a suggested $4.99 retail; the medium case, CL1906, is $5.99; and the Game Case for PlayStation, GAM12, has a suggested $9.99 retail.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.