Jasco Unveils New Look For Packaging Of GE-Brand Units

By Staff On Jun 23 2003 - 6:00am




Jasco Products is introducing a new package design for its GE-brand audio/video and telephone accessories. The new geometric look is said to lead the way in cutting-edge design for electronic accessory packaging.

This upscale package enhances the perceived value of the product, providing increased margin opportunity, said Jasco. The design incorporates the use of color and photographic backgrounds for category distinction.

The eye-catching angled-card configuration presents strong point-of-purchase visual dynamics and was designed to maximize space efficiency and increase square-foot sales productivity, said the company.

The packaging also includes Jasco's data integrity icons for improved display as well as inventory control for the retailer. As with all Jasco packaging, both English and Spanish are included.

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