By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Jasco Products has acquired international brand rights to GE-branded consumer electronic accessories.
Jasco said the acquisition gives it the proprietary rights for developing, marketing and distributing GE-branded consumer electronic accessories worldwide. Jasco has held the rights to GE-branded consumer electronics accessories and home electrical products for a combined 10 years.
Jasco also said it is searching for an international sales representative to head up sales for the new territory. Qualifications for this position and contact information can be found at www.jascoproducts.com/careers.
“This is a promising opportunity for Jasco going forward. General Electric is an already recognized international brand,” said Cameron Trice, Jasco marketing and product development executive VP. “This global brand opportunity definitely gives Jasco exposure to a larger market segment.”
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.