iPhone 4 Ushers
In New Wave
By Lisa Johnston On Jun 22 2010 - 1:00pm
NEW YORK — As always, the launch
of a new iPhone means one thing —
the launch of new accessories. By
this point, CE accessories manufacturers
have the drill down pat: Steve
Jobs makes his big announcement,
and they fall in line with the promise
of new protection and new enhancements
for the latest Apple darling.
The iPhone 4, announced earlier this
month, was no exception. Within minutes
of the smartphone’s debut, iLuv
spread the word that it was prepared
with new “graphics-rich” cases as well as protective films.
The line includes dual-layer mix-andmatch
cases, metallic cases, leather cases
and soft-coated ultra-thin silicone cases.
Prices will range from $24.99 to $34.99.
The company also announced a twoway
privacy screen protector/cleaning
kit ($49.99), a glare-free screen protector/
cleaning kit ($16.99), and a mirror screen
protector/cleaning kit ($14.99).
All of the iLuv products are scheduled
to be available this month.
unveiled the Elan
Holster Metal late last week, a flip-top
horizontal case with an integrated clip. It
has Velcro closures, a polished metal accent
and a soft inner lining.
The case comes in black and platinum
and will be available in July for a $34.99
also took the wraps off new cases,
with products in five of the company’s
case lines: Grip, Shield, Verve, Fit
Cases will range in price from $14.99 to
$39.99, with some expected to be available
late this month. The remaining will be
available throughout the rest of the year.
previewed three cases
for the Apple phone — Fringe ($24.99),
Glove ($29.99) and Posh ($29.99) — all
one-piece, hard-shell snap-on cases.
Each cases allows access to the
iPhone’s controls and charging port.
The cases will be available in July.
said it was readying
eight new cases and three screen
protectors for the iPhone 4, including an
updated version of its KickBack case.
The KickBack G4 has a glossy polycarbonate
exterior with a flexible impactresistant
rubber interior. It will come in
black, gray and white.
Other Scosche case introductions
were the SwitchKase G4, SwitchBack
G4, MetalliKase G4, BeefKase G4,
BandEdge G4, BandIT G4 and Glos-
See G4. Prices will range from $14.99 to
$34.99, Scosche said, and be shipping
between late June and mid-July.
announced a whopping 26
new accessories for the new iPhone —
24 cases and two power solutions.
The cases include an “I Make My Case” option, in which consumers can
use an online tool to “remix” art from
such graphic designers as Joshua Davis,
Deanne Cheuk and Thomas Hooper,
There is also a DIY option that lets
users create their own case by uploading
photos or other art.
Case-mate said the products will
launch in the second and third quarters.
Prices will range from $20.00 to $100.
unveiled the ReflexDock Pro, a charging dock with audio
and video connectivity for the iPod/
iPhone. The company said the device is
compatible with the iPhone 4.
The ReflexDock Pro reportedly lets
users charge, sync and transmit any
audio/video content from their iPhone
3G, 3G S or 4 to their TV. These functions
can be done without removing the
iPhone’s protective case.
Konnet said the ReflexDock Pro lets users
view a mirrored image of the iPod App
content on a TV via the A/V out connection
cable, which is included. Features include
the company’s Advanced Sound Reflection
Design, which enhances speaker
quality when the iPhone is docked. The
curved panel design is also meant to improve
The ReflexDock Pro is currently available
a $49.99 suggested retail.
launched a variety of
iPhone 4 cases, including some that are
currently available. The new lines, all
made of full-grain, Italian Napa leather,
include the MagnetFlipper, UltraSlim,
WalletSkin, WalletBook, Laterale
and Fondina cases.
Suggested retails range from $29.99
gave a sneak peek at its
upcoming iPhone 4 line, which it said
will include three cases: the Revo4, Solo
and Enigma. The cases are expected to
become available in July, with the Revo4
and Solo ranging in price from $30 to
$45. Further details were not given.
Additional reporting by John Laposky