Etymotic Launches Online Custom Fit Program
By Lisa Johnston On Jul 6 2010 - 7:14pm
ELK GROVE VILLAGE, ILL. —
Aiming to get better sound and reduce
hearing damage, Etymotic announced
the launch of its Custom Fit ear mold
Etymotic, which got its start in audio-
testing technology in the medical
field, aims to give as many people as
possible the opportunity for custom-fit
Mark Karnes, manager director of
Etymotic’s consumer products division,
sat down with TWICE to talk about
the new program and the company’s
newest products that just began shipping.
Custom-fit ear molds provide for
a better listening experience by forming
a seal within the ear, Karnes explained,
meaning that users won’t feel
the need to crank the volume on their
headphones and potentially damage
Unfortunately, the ear mold process
is typically a very expensive one,
often hitting $300 from start to finish.
With Etymotic’s Custom Fit
program, consumers can download
a voucher from their website
(cost: $100) and find a list of the
nearest participating audiologist
who will accept the voucher
to take an impression of
There are currently about
300 audiologists in 44 U.S.
states participating in the program,
Karnes said, and the
company expects there to be
500 in 48 states by Q4.
Once the impressions are made,
they are sent to an ear mold laboratory
and then shipped to the consumer.
The process takes two to three weeks,
according to Etymotic.
The ear molds will carry a one-year
warranty, Karnes said, although “it’s
certain they will last quite a while.”
He said it’s suggested that consumer
get a new impression made every four
to years to account for the changes
in the ear canal.
The ear molds can be
used with any of Etymotic’s
earphones or with its
EtyBlu2 Bluetooth headset, which
was first announced at International
CES and has now begun shipping
The Custom Fit program will begin
Karnes also said that Etymotic
would begin outfitting some retailers
with listening stations called “Etymotic
Experience Centers.” The stations
were first tested in Apple retail
stores and will appear in B&H Photo,
J&R Music World and InMotion Entertainment
These centers are expected to appear
by July 15.
Etymotic also plans to ramp up the
amount of interactive content it supplies
to online retailers, Karnes said.