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ST. LOUIS Energizer has rolled out it its next-generation lithium-ion battery line, which it has named Energizer Advanced Lithium.
The batteries are being marketed toward users of high-drain devices such as wireless gaming accessories, digital cameras, handheld games consoles and MP3 players.
Energizer claims the batteries last up to 20 hours longer and weigh 33 percent less than standard alkaline batteries and last up to four times longer in digital cameras.
They have also been engineered to perform well in extreme temperatures from -40 degrees to 140 degrees Fahrenheit, the company said.
Energizer Advanced Lithium joins the company's existing Energizer Ultimate Lithium and Energizer Rechargeable lines.
The Advanced Lithium batteries are available now with a suggested retail of $7.99 for a four-pack.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.