By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Duracell has launched its new Smart Power initiative, which the company said is designed to expand the brand's product portfolio beyond the traditional battery to address the ever-growing and ever-changing power needs of the modern consumer.
Duracell said that Smart Power and its range of personal power solutions will continue its focus on “reliability, performance and technological innovation but now deliver added power efficiency allowing consumers the freedom to live beyond the grid.”
The new Smart Power products include the MyGrid charging pad, Instant Charger, Powerhouse Charger, Pocket Charger, GoMobile and GoEasy.
The MyGrid charging pad ($79.99 suggested retail) is designed to eliminate multiple cords by simultaneously charging multiple devices, such as cellphones, MP3 players and other mobile devices. Once the charging pad is plugged in, the devices can go cordless.
“By simply fitting a device with a Power Sleeve or Power Clip, you can drop your device on MyGrid and go,” Duracell said.
Suggested retail is $79.99. Packages will include a MyGrid charging pad, Power Clip adapter and Power Clip tips for BlackBerry, Motorola and Nokia phones. Power Sleeves are also available for purchase separately for the BlackBerry Curve 8300 series and the Blackberry Pearl 8100 series. Additional Power Sleeves, Power Clips and Power Clip adapters have a suggested retail of $34.99.
The Instant charger ($29.99) is a lithium-ion rechargeable charger that can supply reserve power for BlackBerrys, iPods and cellphones that come with USB power cords. A USB-to-mini-USB cord is included. Up to 35 hours of additional power is supplied, according to the company, which can be managed with an on/off switch.
The company's Powerhouse charger ($49.99) reportedly provides reserve power for any cellphone, PDA or MP3 player that comes with a USB power cord or can connect to the Powerhouse's mini-USB arm. It also comes with a USB-to-mini-USB cord and features an on/off switch for power conservation, Duracell said.
The Pocket charger ($19.99) is billed as a supplemental lithium-ion rechargeable power source that can work with all USB-powered cellphones. It's said to provide cellphone users up to 60 percent more talktime and includes a mini-USB charging arm and a USB-to-mini-USB cord.
The Duracell GoMobile ($29.99) is an Energy Star–certified charger that reportedly delivers a charge to AA or AAA NiMH batteries in one hour. Engineered to fit in a car's cup holder, it comes with four Duracell Pre-Charged Rechargeable batteries.
Finally, the Energy Star-certified GoEasy ($12.99) can charge up to two AA or AAA NiMH batteries. It comes with two rechargeable batteries that can be recharged hundreds of times, according to the company.
All of the products are currently available.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.