By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Duracell batteries has launched advertising and promotions featuring Bon Jovi as an addition to its "Trusted Everywhere" campaign.
The Bon Jovi tie-in includes an individual 30-second TV spot and distinct promotional programs, part of the band's "This Left Feels Right" album, a collection of the group's greatest hits that have been completely reworked and slated for a fall debut.
The Bon Jovi commercial highlights the use of Duracell batteries to power the band's wireless microphones, while performing on stage. The Duracell battery is portrayed as the only battery the band and crew trust for their microphone's power source.
Along with the TV spot, Duracell, a segment of Gillette, is offering a wide variety of account-specific promotions at retail, including "music cash" instant savings on the Bon Jovi CD, with the purchase of specific packages of Duracell batteries.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.