DI Launches CE Maintenance Campaign

By Lisa Johnston On Nov 3 2008 - 8:00am

Digital Innovations, which sells consumer electronics cleaning and repair systems (their flagship product is a CD-repair system), recently launched a campaign to raise consumer awareness about the importance of CE maintenance.

Digital Innovations said the "Home Electronics Care Campaign" aims to teach consumers the proper way to care for and optimize their flat-panel TVs, computers, cellphones and handheld devices. The company offers free tips, problem-solving white papers and a FAQ section on their Web site. A spokeswoman for the company said they were looking at direct-mail and email campaigns to bring attention to the service.