By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Digital Innovations, which sells consumer electronics cleaning and repair systems (their flagship product is a CD-repair system), recently launched a campaign to raise consumer awareness about the importance of CE maintenance.
Digital Innovations said the "Home Electronics Care Campaign" aims to teach consumers the proper way to care for and optimize their flat-panel TVs, computers, cellphones and handheld devices. The company offers free tips, problem-solving white papers and a FAQ section on their Web site. A spokeswoman for the company said they were looking at direct-mail and email campaigns to bring attention to the service.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.