San Antonio — The Progressive Retailers Organization was at the Westin La Cantera Hill Coun
Dell has introduced Designed for Dell, a line of backpacks, computer sleeves, audio devices, mice and hard drives distinguished by color, fit and finish that complement such Dell PCs as the company's new Studio laptops.
"We are collaborating with technology and fashion leaders to create complementary bags and accessories that offer Dell customers unique ways to express themselves," said Andrea Kalmans, Dell accessories product manager.
Launched last month, Dell Studio laptops come in standard jet black and six optional color choices: plum purple, tangerine orange, flamingo pink, midnight blue, ruby red and spring green. A high-gloss graphite gray version can be customized with contrasting black, blue, pink or red edge trim around the display back.
Current Designed for Dell manufacturers include Belkin for backpacks and messenger cases (see below); Built NY for computer sleeves, cargo bags and portfolios; Creative Labs for headphones and speakers; Iomega for portable hard drives; Logitech for mice; Swiss Gear for backpacks; and Targus for messenger cases and accessories bundles.
"Built loves to wrap laptops with color, and we make them safe and easy to carry too. The team at Dell developed a great program with fantastic colors and powerful new laptops that we are psyched to be a part of," said Built NY co-CEO and chief design officer John Roscoe Swartz. "It capitalizes on both of our strengths and as a result I think the collaboration is greater than it parts."
Designed for Dell products currently are available in the United States, Canada and Europe.