By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The Consumer Electronics Association (CEA) has enhanced its consumer Web site, MyCEknowhow.com, with a guide to help consumers accessorize the 27 million MP3 players that will be sold this year.
Not just a fashion statement, MP3 accessories keep products safe, extend functionality and augment the consumer experience, said CEA. According to CEA market research, 25 percent of U.S. households currently have a portable music player, and the market for MP3 accessories is now at $1 billion.
MP3 accessories products include carrying cases, batteries, memory, docking stations, speaker systems, workout gear, wireless headphones, high-end audio connections and more.
The guide, MP3 Accessories for a Better World, can be found under the MP3 category of MyCEknowhow.com. It offers tips for consumers on selecting the right accessories for how they want to use their portable music player, whether it's on the go, working out or just hanging out.
For consumers still on the sidelines of the portable music player phenomenon, MyCEknowhow.com also offers an MP3 primer with tips for choosing a device, managing digital music and taking music on the go. Users can find answers to a wide variety of questions regarding MP3 players, such as why memory determines price, how many songs a player can store, file size and sound quality trade-offs, easy ways to take music on the road, why your jukebox matters and how to rip CDs and join podcasts.
The buying guides on the Web site are developed in partnership with CNET.com, a popular consumer Web site that helps people buy and use technology through unbiased product reviews, real-time pricing and interactive how-to content.
CEA hopes to educate buyers, ease consumer confusion about technology and lessen returns by providing information before consumers even enter the store. Consumers visiting MyCEknowhow.com can print out PDF summaries that serve as a checklist they can take into the store. Additional buying guides will be added to MyCEknowhow.com later in the year.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.