By Lisa Johnston
New products on display at the American International Toy Fair, held in N
The Consumer Electronics Association (CEA) announced further collaboration with the American Speech-Language-Hearing Association (ASHA) to promote safe listening habits when using portable A/V devices.
The new joint campaign elements include radio PSAs and a brochure focused on the safe usage of devices.
CEA and ASHA partnered with children's musicians Billy Jonas, Justin Roberts, Brady Rymer and Linda Severt to produce 30- and 60-second audio PSAs with each artist promoting safe listening tips for children of all ages. The PSAs will run in radio markets where ASHA's Listen to Your Buds Safe Listening Concerts are held.
The two organizations also partnered to produce a new “Listening for a Lifetime” brochure that will be distributed to consumers through CEA's manufacturing and retail members and CEA's Web site DigitalTips.org.
CEA and ASHA recommend a few simple steps for all consumers when using personal entertainment devices. First, set volume control to the lowest level where music can be heard comfortably and clearly. Once the volume is set, leave it there. Also, check if your music player has a volume limiter that allows you to set a safe listening level by establishing a maximum volume level on your player. Finally, limit listening time to give your hearing “quiet breaks.”
“We are very pleased and grateful to have CEA as a key collaborator in the promotion of safe listening, an extremely important health message for the public to receive,” ASHA president Sue Hale said.
The PSAs and brochure are posted at www.ce.org/safelistening.
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