CE Products Get
Toy Fair Focus
By Lisa Johnston On Feb 21 2011 - 6:01am
NEW YORK —
The Toy Industry Association (TIA)
held its annual Toy Fair trade show at the Javits Center,
here, last week. According to info posted by TIA,
this year’s show registered more than 1,000 exhibitors
from 27 countries, with 252 first-time exhibitors.
In a sentiment that was reminiscent of this year’s
International CES, tablets made a known presence
at Toy Fair, albeit in more kid-friendly hardware. Both
VTech and Leap Frog introduced tablets meant for
children as young as 4 years old.
InnoPad, priced at $79.99 and meant for children aged 4 to 9, features a 5-inch color LCD touchscreen,
a tilt sensor and a microphone, as well as inputs
for microphone, USB and SD cards.
Children can read e-books, play games and create
art with drawing apps on the InnoPad. It also has an integrated
MP3 player, video player, calculator, calendar,
notepad, address book and alarm clock.
The InnoPad connects to a computer via USB; ebooks,
music and games can be downloaded from
VTech’s Learning Lodge Navigator website. “VTech may
consider [Wi-Fi Internet] access down the road when it
has the right approach that creates a controlled, safe environment
for kids,” a company spokesman told TWICE.
LeapPad Explorer tablet is similar to
VTech’s in that it relies on downloads from the company’s
website instead of direct Internet access. The Explorer
also has similar specs as the InnoPad, except that it adds
a video recorder and lacks an SD card slot. It has 64MB
of RAM and 2GB of flash storage. Suggested retail is
$99.99 with apps priced at $7.50 and games at $24.99.
stormed Toy Fair with a host of
licensing announcements, including new lines from partnerships
with Nickelodeon Consumer Products (NCP)
and Marvel Studios.
The Sakar/NCP line will be inspired by the TV network’s
“Victorious” teen and tween comedy show. Licensed
products will include more than 20 SKUs, including MP3
players, boomboxes, digital cameras and DVD players.
The Marvel products, meanwhile, will cater to its superhero
fans with products based on the upcoming “Captain
America: The First Avenger” and “Thor” movies. Products
will include Nintendo DSi gaming kits, MP3 players, gaming
cases, and digital and video cameras. More product
details were not available at press time.
Building on the superhero theme at Toy Fair was Mimoco
which took the wraps off its latest addition to the
Mimobot line of USB flash drives. The company teamed
with Warner Bros. Consumer Products on behalf of
DC Entertainment to launch the Batman-themed drives,
which include Batman, Robin, Catwoman and the Joker
Drives come in 2GB, 4GB, 8GB and 16GB capacities,
with such preloaded MimoDesk content as wallpapers,
avatars and screensavers. They’re currently available for
$19.95 to $59.95.
Several CE manufacturers also planned to exhibit products
that had already been introduced at CES in January.
This included ThinkGeek
, which showed its Joystick-It
Arcade Stick that attaches to tablets for gaming, and
, which displayed its iHat wearable wireless
transmitter and headphones.