Calvin Klein, Marchon Team For 3D Sunglasses
By John Laposky On Nov 22 2010 - 6:01am
MELVILLE, N.Y. —
CK Calvin Klein Eyewear has partnered
with Marchon3D to produce 3D-enabled sunglasses.
The CK3d-branded glasses feature M3D lens technology
that allow for the only curved 3D lens on the
market that is RealD-certified, Marchon said.
The curved lens, matching the contour of the eye,
is said to allow for a greater image immersion, while
photocromic lens technology allows the glasses to be
worn indoors and for 3D viewing and outdoors with
The CK3D sunglasses will be offered in three men’s
and three women’s styles and will be available in with
a retail of $180.
Marchon3D was launched in July after Marchon
Eyewear acquired 3D technology assets from Micro-
Vision Optical. Marchon then signed a global licensing
agreement with RealD to use the RealD brand for
sales of Marchon3D eyewear.
“With Marchon3D’s M3D technology and CK Calvin
Klein Eyewear’s sleek, fashion-forward design, we are
providing consumers the best 3D-enabled sunglass
on the market,” said Claudio Gottardi, president of
Marchon3D. “Having infused technology and fashion
only raises the bar in the 3D eyewear field, and Marchon
is excited and proud to lead the industry.”