Melville, N.Y. – CK Calvin Klein Eyewear has partnered with
Marchon3D to produce 3D-enabled sunglasses.
The CK3d-branded glasses feature M3D lens technology that allow
for the only curved 3D lens on the market that is RealD-certified, Marchon
said.
The curved lens, matching the contour of the eye, is said to
allow for a greater image immersion, while photocromic lens technology allows
the glasses to be worn indoors and for 3D viewing and outdoors with UVA/UVB/UVC
protection.
The CK3D sunglasses will be offered in three men’s and three
women’s styles and will be available in with a retail of $180.
Marchon3D was launched in July after Marchon Eyewear acquired 3D
technology assets from MicroVision Optical. Marchon then signed a global
licensing agreement with RealD to use the RealD brand for sales of Marchon3D
eyewear.
“With Marchon3D’s M3D technology and CK Calvin Klein Eyewear’s
sleek, fashion-forward design, we are providing consumers the best 3D-enabled
sunglass on the market,” said Claudio Gottardi, president of Marchon3D. “Having
infused technology and fashion only raises the bar in the 3D eyewear field, and
Marchon is excited and proud to lead the industry.”
