By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Belden is phasing out its X-Mark branded line of cable management products. From now on all X-Mark products, which include free-standing and wall-mount metal enclosures, racks, hardware and accessories will now be marketed as Belden Cable Management Solutions.
Along with the change in name comes a division change under the company's umbrella as well as the line will be moving from the Belden Specialty Division and reporting to the Belden Americas Division.
According to the company, the rebranding effort is only a part of an ongoing strategy to unify all of its product offerings under the Belden brand. "We want to assure customers loyal to our X-Mark products that the rebranding of the line will not change the essential nature of our technologically advanced products and services," said Peter Sheehan, president of Belden Americas."
He added "We expect that the synergy created by X-Mark's metal transformation expertise and Belden's long-standing cabling design expertise will enable our development of even more feature-rich cable management products aimed at the various market segments we serve."
Customers can now order cable management products from their current Belden reps and that X-Mark customers will be able to continue working with their original reps.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.