Battery-Powered CE Devices Fuel Sales, Study Says

By Staff On Jul 21 2003 - 6:00am

The Freedonia Group is offering a 300-page study, called "Batteries," which touches on such category issues as growth and demand for primary and secondary cells.

Growth of primary batteries is expected to be driven by strong demand for battery-powered electronic devices, such as digital cameras and 3G wireless phones, according to the study.

With secondary batteries, growth is expected to outpace battery market gains through 2007, benefiting from strong demand of high-drain portable CE devices, said the study.

Consumer applications will continue to account for close to 75 percent of all primary battery sales in 2007.

Primary lithium, zinc-air and other advanced chemistries are expected to account for an increasingly larger share of total sales, which will allow these cells to be used in applications that were once the exclusive domain of rechargeable cells.

Annual percentage growth through 2007 remains strongest among secondary units, with rechargeable lithium and nickel-metal hydride batteries at the forefront, according to Freedonia.