New York — The Anti-Defamation League’s National Consumer Technology Industry divisio
The Freedonia Group is offering a 300-page study, called "Batteries," which touches on such category issues as growth and demand for primary and secondary cells.
Growth of primary batteries is expected to be driven by strong demand for battery-powered electronic devices, such as digital cameras and 3G wireless phones, according to the study.
With secondary batteries, growth is expected to outpace battery market gains through 2007, benefiting from strong demand of high-drain portable CE devices, said the study.
Consumer applications will continue to account for close to 75 percent of all primary battery sales in 2007.
Primary lithium, zinc-air and other advanced chemistries are expected to account for an increasingly larger share of total sales, which will allow these cells to be used in applications that were once the exclusive domain of rechargeable cells.
Annual percentage growth through 2007 remains strongest among secondary units, with rechargeable lithium and nickel-metal hydride batteries at the forefront, according to Freedonia.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.