By Lisa Johnston
New products on display at the American International Toy Fair, held in N
It's a completely new gaming storage category — it's what consumers say they want, said VP James Dardashti about the new Atlantic line of video game storage that is “designed for gamers by gamers.”
Called the Gamekeeper line and introduced by Atlantic at International CES here early this month, the line fills a need, where no one has been designing gaming media storage that comes close to what gamers really want, said the company.
“Our detailed research found that video game users have storage needs that have not been met by current products in the marketplace,” said Dardashti. “For example, many gamers own multiple game platforms, such as Microsoft Xbox, Sony PlayStation and Nintendo GameCube, and need organizational systems to store all their components, accessories and games together.
Among Atlantic's findings: gamers want storage products that emphasize function with efficiency, simplicity and ease of use; they dislike the addition of any unneeded product feature. Also, they found gamers are not influenced by major brands, instead preferring brands that aim to solve specific personal needs and portable gaming storage needs.
In addition, Santa Fe Springs, Calif.-based Atlantic said gamers want home gaming storage specifically designed to hold multiple game consoles, controllers, accessories, games and traditional A/V components. Storage must optimize air flow as well as have a simple design that protects products from damage.
To this end, Atlantic is offering a number of Gamekeeper items.
A gaming tower is designed for gamers with a growing collection. It is a modular system that expands with additional units, both vertically and horizontally.
The console compartment is designed to accommodate three game consoles as well as up to four controllers and 110 games. It is specially designed with hooks to keep controllers, earphones and wires off the floor, and offers two slide-out trays that hold games for ease of viewing. Casters, with locks, allow movement around the house.
Suggested retail is $59.99 for a tower that measures about 10 inches long by 14 inches wide by 37 inches high.
The Atlantic gaming center is designed for teenage gamers. It holds up to a 20-inch TV, three different gaming consoles and 10 games. It offers strategically placed vents, wire management in the back and lockable casters to facilitate clean-up and movement.
Suggested retail is $79.99 for a center than measures about 15 inches long by 88 inches wide by 26 inches high.
The company's gaming rollup travel case is designed to store, organize and transport PlayStation Portable or Nintendo DS consoles and accessories. The black-on-black rollup design provides maximum storage, while the unit remains compact enough to fit in a pocket or backpack.
The case has a suggested retail of $9.99, and is about 8 inches long by 2.5 inches wide by 4.5 inches high.
Gaming on wheels is a multifunctional product designed to be both a gaming center that stores all gaming essentials and a travel case for ease of transport. The aluminum case is designed to protect game consoles, games and accessories. It is roomy enough to hold one console, four controllers, all wires and hook-ups, 20 games and six memory cards. Suggested retail is $89.99.
Also new from Atlantic in its Gamekeeper line is a portable gaming hard case that holds a variety of gear — namely a game console, charger, game cartridges and earphones. At a suggested $29.95 retail, the case has a specially designed pouch to hold up to nine game cartridges or memory cards.
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