By Lisa Johnston
New products on display at the American International Toy Fair, held in N
Atlantic is introducing a line-up of eight new home storage products designed to hold a variety of consumer electronics software in multiple room settings.
Translucence multimedia storage, ideal for cluttered teen bedrooms and small, college dorm rooms, combines adjustable shelving with modern styling to organize CDs, DVDs, game discs and VHS tapes. The plastic shelves are translucent black, offset by titanium rods and titanium-colored dividers. These are available in a 4-tier unit that holds up to 100 CDs and 51 DVDs for a suggested $29.99 or a 6-tier unit that holds up to 150 CDs and 85 DVDs for a suggested $39.99. Product is available.
A 100-CD-capacity CD Drum is a desktop accessory with a modern design. The storage base features Atlantic's Rondo sleeves, which swivel and slide on track for ease of browsing. As an added bonus, each 100-CD-capacity CD Drum includes a 20-CD Wallet, with the interchangeable Rondo sleeve feature, for traveling and transferring of music and data. Suggested retail for the CD Drum is $29.99, and it is available.
Elf makes the perfect multimedia storage shelf for home and office and can store an entire audio-video collection of up to 464 CDs, 240 DVDs or 120 VHS tapes. Stable up to three units, the Elf can be customized, with its three-rod storage system that allows each level to adjust individually to accommodate the varying heights of different media. Offered in deep titanium or metallic blue, Elf has a suggested $99.99 retail.
SO/HO is completely customizable and designed both as a single and double shelving unit, with the single holding up to 259 CDs or 128 DVDs and the double holding 518 CDs or 256 DVDs. It offers walnut side panels and natural shelves, with a single SO/HO system at $64.99 suggested retail and the double at $99.99. It currently is available.
Pagoda multimedia shelving for both CD and DVD storage is designed for placement on a desk or directly on the floor. It comes with a walnut finish and real wood walnut-colored side panels. Based on centuries old Eastern architecture, the Pagoda, at a suggested $14.99 retail, makes a "beautiful" addition to the living room or office. Availability is November.
The Wooden Wave multimedia tower is a stylish way to store an entire audio/video collection, with a unique curved vertical shelf holding 198 CDs or 66 CDs and 69 DVDs without occupying unnecessary space. Designed with walnut colored side panels and natural colored shelving, the $79.99 suggested retail product is available in January 2004.
The Babel multimedia storage system is constructed of acrylic and aluminum and features adjustable shelves for CDs, DVDs and VHS tapes. The Babel system, which adjusts to an individual's own multimedia storage needs, offers height-adjustable feet with each shelf adjusting to one of two angles for ease of viewing at different heights. It comes in silver/black or titanium/black color combinations for a suggested $129.99 retail.
Atlantic's CD Pod is a sleek, cylindrical unit that features numbered knobs that can be fanned out for ease of selection. It holds everything from music CDs to video games without compromising style. The titanium- and dark blue-colored unit holds 60 CDs and has two index cards and reusable labels for a suggested $19.99.
This TWICE webinar, hosted by senior editor Alan Wolf, will take a look at what may be the hottest CE products at retail that will be sold during the all-important fourth quarter. Top technologies, market strategies and industry trends will be discussed with industry analysts and executives.