Apple Drives Smartphone Accessories Market
By Lisa Johnston On May 8 2012 - 4:01am
NEW YORK —
As with many things in consumer electronics,
Apple is the big cheese in smartphone accessories.
Nearly all categories of smartphone accessories increased
from Q2 2011 through Q1 2012, mostly thanks
to Apple’s unprecedented success with the iPhone 4 and
iPhone 4S, Ross Rubin, executive director at The NPD
Group, told TWICE.
Because the iPhone 4 and iPhone 4S had the same
form factor, case manufacturers were all ready to go. “It
was easy to support Apple’s handset design because
there’s really only one at a given time, in comparison with
the latest portfolio of Androids,” Rubin said. Android
phones, meanwhile, have to “reach certain volumes before
a case maker will invest in creating a case customized
to that handset dimensions.”
The declines in battery sales can also be attributed to
Apple. “The iPhone does not have a replaceable battery.
Very often, extra batteries are sold when the handset is
acquired, and that’s not really an option for the iPhone,”
Regarding the declines in chargers, Rubin pointed to
the standardization of MicroUSB chargers across non-
Apple devices, and said that consumers are using existing
chargers when they replace their handsets.
Apple consumers in general tend to be stronger purchases
of accessories when compared with Android users,
he said. Part of this is simply because of the increased
selection of Apple-compatible accessories, and part of
it also because people spend more on average for their
iPhones than they do on Android phones, and thus are
more willing to spend to protect and accessorize them.